How JOMO Supports Female Pleasure & Empowerment

A Mission Rooted in Self-Care & Liberation

At JOMO London, we believe that pleasure is power and that self-care should include sensuality without shame. Created by TV star Liv Bentley and celebrity makeup artist Bella Campbell, JOMO is more than just a brand. It’s a movement encouraging women to embrace intimacy, confidence, and self-exploration unapologetically.

The name JOMO – The Joy of Missing Out reflects our philosophy: taking time for yourself, tuning into your needs, and indulging in self-care without guilt. What began as a quest to create a luxurious, all-natural, multi-purpose oil has transformed into a journey of empowerment, helping women break free from outdated taboos surrounding sexual wellness.

Why We Started JOMO

Liv and Bella launched JOMO to use their visibility for more than just a product they wanted to start a conversation. Sexual well-being is often overlooked in discussions about self-care, despite its deep connection to mental health, confidence, and overall well-being.

“Anything that supports our mental health and wellbeing should be celebrated. Sex and sexual arousal are some of the best self-care methods there are! We want to encourage people to enjoy their sexuality and break the taboo by talking openly and helping others to enhance their feelings of wellbeing through sexual enjoyment and exploration.” – Liv & Bella

They saw a gap in the market: luxurious, natural products designed to enhance intimacy while prioritising wellness. CBD was the perfect ingredient renowned for its calming and relaxing properties, it could enhance the pleasure experience in a way that felt natural, indulgent, and empowering.

Designed for Female Pleasure

JOMO’s products are carefully crafted to honour and support female pleasure in all its forms. Every product is designed with three key pillars in mind:

Empowerment: We want women to feel confident in prioritising their own pleasure, self-care, and well-being.

 Natural Ingredients: We believe in harnessing the power of nature, from CBD to botanical oils, to create luxurious products that feel good and do good.

Breaking Taboos: Talking about pleasure should never be uncomfortable. JOMO exists to normalise conversations around intimacy, self-pleasure, and sexual confidence.

Meet the Women Behind JOMO

Liv Bentley – Breaking the Silence, Empowering Women

Known for her role in Made in Chelsea, Liv Bentley has long been an advocate for breaking stigmas and empowering women. Her own journey with hair loss as a teenager taught her the importance of open conversations about personal struggles, whether it’s physical, emotional, or sexual health.

She has used her platform to help women feel seen, heard, and supported, encouraging them to talk about their needs without shame. JOMO is an extension of this mission, creating a space where sexual well-being is part of the self-care conversation.

Bella Campbell – Championing Mind-Body Wellness

A celebrity makeup artist, pilates teacher, and wellness advocate, Bella Campbell has spent years exploring natural healing, alternative therapies, and body balance. Her own experience with serious physical and mental health challenges led her to discover the power of CBD, holistic wellness, and sexual well-being as part of a balanced life.

For Bella, pleasure and wellness go hand in hand. Through JOMO, she wants to encourage women to reject societal shame around pleasure and embrace what feels good—without hesitation or guilt.

Prioritise Your Needs, Unapologetically

JOMO isn’t just about products it’s about giving women the permission and confidence to put themselves first. Whether through self-pleasure, intimacy, or everyday self-care, we believe that women should feel empowered to embrace their desires without judgment.

So here’s our invitation to you: take the time, indulge in yourself, and experience the joy of missing out on shame, on guilt, and on outdated ideas about pleasure.

Welcome to JOMO.