Your Summer Self-Care Routine Needs More Than SPF

SPF 50? Applied.
Water bottle? Emotionally attached to you.
Sunglasses? On.
Sexual wellness? …Hello?

We spend all summer protecting our skin, hydrating like it’s a competitive sport and convincing ourselves that an Aperol Spritz technically contains fruit. But there’s one part of summer self-care that rarely makes the packing list: your intimate wellbeing.

Because between heat, sweat, swimming, travel, late nights and spontaneous summer romances, your body is dealing with a lot.

And while SPF is non-negotiable, consider this your reminder that self-care should extend below the bikini line too.

Welcome to your JOMO-approved summer reset.

Hydration Is Hot. Literally.

You already know drinking enough water matters when temperatures rise, but hydration can affect more than your post-beach headache.

When you’re dehydrated, your entire body can feel it — including your skin and intimate areas. Add alcohol, air conditioning, long-haul flights and hours spent baking in the sun, and suddenly your body is begging you to locate the nearest bottle of water.

So yes, have the margarita.

Just maybe introduce her to a glass of water occasionally.

Your tomorrow-self will appreciate it.

Get Out of the Wet Bikini

We know. You look incredible.

But sitting around in damp swimwear for hours creates the kind of warm, moist environment that bacteria and yeast absolutely love.

And they were not invited on this holiday.

After swimming, try to change into something dry when you can — particularly if you’re prone to irritation.

Pack a spare bikini bottom in your beach bag, change before heading to lunch and consider it another excuse to bring multiple swimsuits on holiday.

For health reasons, obviously.

Your Vagina Does Not Need a Summer Detox

If TikTok has convinced you that your vagina requires steaming, fragranced washes, elaborate “detoxes” or something involving herbs you can’t pronounce, please close the app.

Your vagina is remarkably good at looking after itself.

Over-cleansing and heavily fragranced products can disrupt the natural environment around your intimate area and potentially contribute to irritation.

Keep things gentle.

And remember: smelling like a human being who has spent six hours on a beach is perfectly acceptable.

Don’t Forget About Your pH

Summer can mean sweat, swimming pools, sex, tight clothing and spending considerably longer than planned in your bikini.

Your vaginal environment naturally maintains a delicate balance, and certain changes can sometimes leave things feeling a little off.

The goal isn’t to obsess over your pH every time you go swimming. It’s simply to pay attention to your body.

Choose breathable underwear when possible, change out of sweaty clothes and avoid throwing heavily fragranced products at the problem if something feels different.

And if you notice persistent unusual discharge, odour, itching, burning or discomfort? That’s a conversation for a healthcare professional rather than your group chat.

Summer Sex Needs Lube Too

There’s something about summer that makes everyone approximately 34% flirtier.

Maybe it’s the tan. Maybe it’s the tiny outfits. Maybe it’s the fact that you’ve had two margaritas and suddenly the person across the beach bar looks like your future spouse.

Either way, if sex is on your summer agenda, lube belongs there too.

Natural lubrication can fluctuate for all kinds of reasons, and needing a little extra doesn’t mean you’re not turned on.

JOMO Natural Lube is designed to make intimacy feel smoother and more comfortable — whether you’re with a partner or enjoying some very important alone time.

Think of it as the SPF of your bedside table.

Not because the two products are remotely interchangeable — please, for the love of God, do not use sunscreen as lube — but because prevention is considerably better than dealing with irritation afterwards.

Solo Pleasure Counts as Self-Care

Your summer doesn’t require a romantic storyline to be exciting.

Solo pleasure can be part of slowing down, reconnecting with your body and figuring out what actually feels good to you.

And frankly, there’s something deeply luxurious about locking the hotel door, putting your phone on Do Not Disturb and having absolutely nowhere to be.

Bring in your favourite toy, like the JOMO Mojo Vibrating Massage Wand, add some lube and consider the evening booked.

No reservation required.

Give Yourself a Sensual Wind-Down

Summer can be surprisingly exhausting.

You’re travelling. Socialising. Drinking. Staying out later. Sleeping in unfamiliar beds. Saying yes to plans because it’s summer even though you’d secretly quite like to lie horizontally for 12 hours.

Your nervous system deserves a holiday too.

Create a little end-of-day ritual that tells your body it’s time to switch off.

Shower. Put on something comfortable. Dim the lights. Put your phone away. Massage your body with oil. Stretch. Read. Have sex. Masturbate. Sleep for nine hours.

Whatever makes you feel back inside your own body.

JOMO CBD Arousal Oil can also be worked into a sensual massage ritual — whether you’re sharing it with someone or keeping the entire experience to yourself.

Self-care doesn’t always have to involve productivity.

Sometimes it can simply feel really, really good.

Protect Your Sexual Health Like You Protect Your Skin

We wouldn’t dream of telling you to skip the SPF, and sexual health deserves the same energy.

If you’re having sex with new or multiple partners this summer, condoms and appropriate barrier protection should be part of the plan.

So should regular STI testing.

There is nothing embarrassing or unsexy about looking after your sexual health. In fact, being able to communicate openly about protection, testing and boundaries is extremely attractive behaviour.

Hot girls communicate.

And Please, Rest

Your summer does not need to become an endurance sport.

You don’t have to attend every dinner, beach club, festival, wedding, rooftop drink and “quick one” that mysteriously ends at 4am.

Sometimes the ultimate summer self-care is saying:

Actually, I’m staying in tonight.

Your body needs recovery just as much as it needs movement, sunshine and fun.

Take the nap.

Cancel the plan.

Put your phone on Do Not Disturb.

Your summer will survive.

The JOMO Summer Self-Care Checklist

SPF protects your skin.

But your summer routine should also protect your energy, intimate health, boundaries and pleasure.

Drink the water. Change the bikini. Pack the condoms. Bring the lube. Prioritise sleep. Pay attention to your body. Make time for pleasure that exists purely because you enjoy it.

Because the best summer glow isn’t just the one you get from a week in Ibiza.

It’s feeling good in your body — from head to toe, and everywhere in between.